It's simply impossible to not see the huge arrow of Visit Brabant on the forecourt of Eindhoven Airport. The idea behind the arrow is to promote the best places that Brabant has to offer. Airport visitors can see the arrow until early September. The arrow bears the text 'Hier moet je zijn in Brabant’ and points to the Eindhoven Airport as being the main entrance for the region. The English text on the arrow, 'Brabant the place to be', targets the many international visitors to our region. We work closely with several regional partners, such as Eindhoven365, Van Gogh Brabant, BrabantSport, Dutch Design Week, Glow, as well as Visit Brabant, to attract visitors to the region. Together we are building on Eindhoven Airport's reputation as a calling card for Eindhoven and the region. This makes us not only an integral part of, but also a partner for the region. We have revamped the entire airport area, making it easier for people to work and stay around the airport. Moreover, the airport serves as a junction for numerous bicycle routes, including the Van Gogh cycle route and the Eindhoven North West cycle route. But also simply spotting aircraft attracts many visitors every day. In other words, this is the place to be in Brabant!

Watch the video of the arrow being installed at Eindhoven Airport here .